Fred Souba


Fred Souba, FRA's Lake States Coordinator, brings over 40 years of operations and leadership experience in the forest products industry to FRA. Fred is currently the Principal and Senior Consultant for ProVision Forestry LLC (PVF), providing services to assist organizations in leading people and managing their business to improve the success of their organization.  Prior to joining ProVision he was Vice-President of Wood Supply and Sustainability for NewPage Corporation.  Fred brings with him significant experience with FRA members, as well as knowledge of the region’s forest and forest industry issues. His past leadership positions include chair of Wisconsin Council on Forestry and chair of the Wisconsin SFI State Implementation Committee, and he participated for many years in the Wisconsin Paper Council.

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Over the last 10-15 years, the forest products industry has migrated away from the vertical integration model. This trend has created a number of challenges within the larger market that have also been more pronounced in the Lake States. more »

Mar 10, 2016 7:00 PM , News

Mill inventory issues are nothing new in the Lake States. Forest2Market has been tracking fiber inventories and bench marking prices in the Lake States for nearly three years. more »

Jul 16, 2015 12:00 AM Features