As manager of Forest2Market's lumber practice, Bob Bratton is responsible for driving sales of Mill2Market, the company’s suite of services for buyers and sellers of lumber, and for managing product evolution and derivative product development. Currently, these services include a weekly market report and a quarterly benchmark that allows customers to compare their performance to, and improve their positions in, the market.
Bratton comes to Forest2Market with nearly 40 years of experience in the building products industry. For the last 22 years, he owned and operated Southern Lumber Sales in North Carolina, a wholesale lumber brokerage and remanufacturing company. His background includes import/export, domestic sales and purchasing of both hardwood and softwood, wholesale business management and a strong understanding of day-to-day sawmill, treating plant and truss manufacturing industries.