The thing to consider about WoodsCamp isn’t its pedigree, its potential social impact or its business case.
They’re impressive, but the highlight of this young Mahone Bay startup is its ambition.
Founded by Will Martin and Alastair Jarvis, WoodsCamp aims to revolutionize the way timber is harvested in private woodlots. Within 10 years, it hopes to be the world’s leading manager of timber.
That title now belongs to Weyerhaeuser Co. of Washington State, which now records about US$7 billion in annual revenue.
