forestindustry.com is the leading online destination for industry professionals who want to keep up to date with what's happening in the North American forest industry and who are looking for supplies and services for their operatons. 

Our History

Forest Industry Network was created by Point One Media in 1995. We consider ourselves unique within the technology field because the president of the company, Joe Perraton, has a forestry background and has worked within the logging industry for several years before becoming a website developer. This enables Point One Media to better serve companies, associations, and other organizations in the forestry sector because of our industry knowledge and understanding of the market’s needs.

Our Team

From left to right: Jessica Kirby, Lara Perraton, and Christina Tranberg

Lara Perraton, Publisher
1.877.755.2762 • 250.714.4973

Lara and Max heading out for a PaddleLara has honed her publication operations expertise over 20+ years with Point One Media. Helping it blossom from its beginning in 1995, Lara has intimate knowledge of the company, its strengths, and its resiliency in each of its markets. Lara has a diverse skill set including website development, publication design and pre-press, editorial management, graphic design, and printing. She spearheads the publication division with enthusiasm and drive, while her professionalism and dedication to customer satisfaction continually shine in Point One Media's high-quality publications.

Lara spends her free time training her four-legged super-hero, Max the Boston bulldog (aka the Boston Bullet), to traverse tunnels and leap tall hurdles in a single bound with high-intensity agility lessons. She also rides the waves of inner peace on her paddle board with Max and is aspiring to leap tall hurdles of her own as she eases into the joy (and pain, let's be real!) of trail running.

Jessica Kirby, Editor

Jessica on a long run.Jessica Kirby has wielded a red pen and typewriter in newspaper and magazine publishing for more than 20 years. Her focus on trade publishing began with Point One Media in 2007, and has grown into an infinite quest to represent tradespeople's stories and images to the highest potential. Her commitment to preserving and promoting the voices of her subjects and to refining text with sharp-shooter accuracy is a testament to her genuine passion for the trades.

When not at work, you can find Jessica traversing the West Coast wilderness in her trail runners or on her mountain bike or teaching her homeschooled kids how to MacGyver DYI projects and blow stuff up. She also thoroughly enjoys sipping craft beer with her hubby, and revelling in delicious moments of solitude with a good book. 

Christina Tranberg, Account Manager
1.877.755.2762 • 250.667.0401

Christina in Tofino, BCChristina joined Point One Media in January, 2014, bringing with her enthusiasm, dedication, and a true zest for sales and marketing. Christina's expertise in creating meaningful, creative, and customer-focused sales programs is proven every day as happy clients join our team. With her excellent customer service skills and down-to-earth approach, Christina ensures every business engaged with Point One Media has its best interests and individual needs at the centre of its plan. We know you'll agree Christina's approach is a breath of fresh air for sales and marketing. 

You can often find Chrissy somewhere between the warm decadence of Moksha yoga and the crisp, ethereal beauty of West Coast nature. She loves her life as a foodie, creating and sampling delicious, healthy food, which of course is incomplete without fine wine. Chrissy might be our resident Flower Child, no sooner shaking hands than hugging you, but if you want to talk dogs or hockey, she's your gal.

Katie Callaghan 
Web Editor / Social Media Specialist


katie_callaghanKatie Callaghan started writing when she was 10 years old after one of her cousins told her she had no imagination. She went on to spend four years infusing prose with her very-much-alive imagination, while learning the technical intricacies of language as she earned a BA in Creative Writing and English from UBC. She later stumbled onto copywriting, which let her marry her love of story to her fascination with psychology and the natural empathy that made her a customer service star in another life. Katie's supreme efficacy in online content development, search engine optimization, analytics, and sharp, punchy communication reflect her clear, confident, and dynamic personality. We welcome Katie to the team as of January 1, 2016.

An avid science fiction and fantasy fan, Katie is a huge advocate for diversity and representation in the genre. Like every fiction writer, she has an eclectic Internet search history, including recent searches for “Muay Thai Kickboxing” and “lockpicking.” (She claims it’s for research but we’re not sure we believe her…). She also loves Star Trek, neuroscience, the Oxford comma, and tea.